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Friday, 8 March 2013

TripAdvisor beach award win prompts staggering 5,690% rise in interest for Rhossili Bay

Swansea beach firmly on global map following Travellers’ Choice Beaches success

After being crowned the UK’s number one beach, third best in Europe and tenth in the world in last month’s TripAdvisor Travellers’ Choice Beaches Awards, Rhossili Bay now has even more to celebrate. TripAdvisor can today reveal that in the days following the awards, interest in the Swansea beach from travellers looking on TripAdvisor increased by a staggering 5,690%*.

The beach, located on the Gower Peninsula, beat almost every other beach in Spain, Greece and Italy. Rhossili Bay even placed in the world’s top 10 above those in Hawaii, the Caribbean and Australia. The win has even sparked debate down under with Australian media incensed that a Welsh beach was rated above an Australian beach.

The increase in interest came in the five days immediately following the announcement of the award wins when the beach’s listing on TripAdvisor saw 58 times more views than in the previous week. The awards are based entirely on feedback from millions of TripAdvisor travellers who have actually visited the beach.

Rhossili Bay is the largest expanse of white sand on the Gower Peninsula and stretches for three miles. The beach’s vast stretch of sand and towering cliffs make it popular with surfers, paragliders and ramblers. The village of Rhossili is steeped in history and the wreck of the Helvetia, which ran aground on Rhossili Bay in November 1887 can still be seen on the beach today.

“With Swansea still basking in the glory of Rhossili Bay’s TripAdvisor Travellers’ Choice accolades, this is sure to be even more encouraging news for Swansea’s tourism. Judging from the increased interest in the Bay, the village of Rhossili should be prepared for what could be a bumper summer,” commented TripAdvisor spokesperson, Emma Shaw.

Rhossili Bay is ranked number 1 of 58 attractions in Swansea**. The Travellers’ Choice Beaches awards honor top beach spots around the world, based entirely on the reviews and opinions from millions of TripAdvisor travellers.


*Data based on session counts to the Rhossili Bay, Swansea listing page on Tripadvisor.co.uk 21st February 2013 – 25th February 2013 compared with 14th February 2013 – 18th February 2013. The Travellers’ Choice Beach Awards were announced on 20th February 2013.

**Based on the TripAdvisor Popularity Index