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Wednesday, 12 December 2012

Claridges TV Show Prompts Staggering 1,800% increase in Interest for Hotel

Some of us can only dream of living the life of the rich and famous, staying in the most luxurious hotels. Now, thanks to the new TV show, Inside Claridges, we can get a true glimpse of what it’s like inside one of the most famous hotels in London and the world. And it seems that the show has made a big impression on British viewers.

Following the first episode of the BBC programme last week, TripAdvisor can reveal that interest from UK TripAdvisor users in Claridges, has increased by a staggering 1,769%*. The fly-on-the-wall series follows the inner workings of the quintessentially English establishment that is renowned for its extravagance and the often wealthy guests who stay there.

The increase in interest came in the two days immediately following last Monday’s broadcast, when the hotel’s listing on TripAdvisor saw 30 times more views than in the previous week. Viewers were clearly fascinated by the show’s coverage of guests paying thousands of pounds a night to stay in one of the hotel’s luxury suites.

“Claridges is a favourite of the rich, famous and even royalty. And while most of us could only dream about staying in one of their luxury suites, it seems that the new series has left many travellers keen to experience a slice of luxury and see where all the action happens,” commented TripAdvisor spokesperson, Emma Shaw.

Claridges is ranked at number 60 of over 1,000 London hotels has an average rating of 4.5 out of 5 on TripAdvisor.**

*Data based on session counts to the Claridges listing page on Tripadvisor.co.uk between 3rd - 5th December 2012 compared with 26th – 28th November 2012.

**Based on the TripAdvisor Popularity Index