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Monday, 27 February 2012

TripAdvisor app downloaded 25 times a minute

2ND only to Google Earth, TripAdvisor is the world’s most downloaded travel app

TripAdvisor today announced at Mobile World Congress in Barcelona that it is, after Google Earth, the world’s most downloaded travel app, according to download data for 2011 provided by app research company Distimo1

The TripAdvisor app was downloaded an average of 25 times per minute in January 2012 and has now surpassed 15 million total downloads2 of the TripAdvisor app across all platforms and devices in 20 languages, making TripAdvisor the global go-to resource for mobile travel planning.

TripAdvisor has also announced its new HTML5 cross-platform tablet app, now available in the Android marketplace.  This free app features a clean and simple interface, making it an easy way for travellers to access the millions of reviews and opinions on TripAdvisor.  Travellers can see a list of top ranked hotels, restaurants, attractions and more in a destination and use filters to make quick comparisons and choices to meet their travel needs.

In addition, recognising that over 50 percent of travellers intend to use their phones to find hotels, attractions and restaurants near their current location3, TripAdvisor has launched a widget for the Android app, which loads a page on your mobile desktop to always show the nearest hotels, attractions and restaurants to where you are.

“TripAdvisor is focused on delivering the best experience to travellers on mobile and tablets and we’re delighted to see that TripAdvisor is the most downloaded travel planning app in the world,” said Nathan Clapton, vice president of mobile partnerships at TripAdvisor. “Mobile is a key initiative for TripAdvisor and we are constantly innovating with partners to develop features for mutual benefit.”

Other TripAdvisor Cross-Platform App Features:

Map-based Browsing
Travellers can conveniently zoom in on an area for more details about the destination they are researching. The app also allows travellers to identify other nearby hotels, restaurants, and attractions for those looking to plan a complete itinerary.

Near Me Now
Travellers can quickly determine what hotels, restaurants, and attractions are nearby their current location.

My Saves
Travellers can save hotel, restaurant, and attraction pages so they can conveniently access them again for future reference.

App users also have access to TripAdvisor’s more than 10 million brilliant full-screen traveller photos of the places they are planning to visit.

For conference attendees
Nathan Clapton, vice president of mobile partnerships at TripAdvisor will be at the TripAdvisor pod on the Android stand in Hall 8 (8C25) during Mobile World Congress. 

TripAdvisor has free mobile apps available for the iPhone, Android, Windows Phone 7, Nokia, and Palm smartphones, Android tablets, iPad, and a mobile website available for all major mobile devices.  For more information, visit www.tripadvisor.co.uk/mobile.