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Friday, 4 November 2011

TripAdvisor app awarded ‘Most Effective Mobile Travel & Tourism Solution’ at Effective Mobile Marketing Awards

TripAdvisor’s app has been crowned Most Effective Mobile Travel & Tourism Solution at the Effective Mobile Marketing Awards. 

Nathan Clapton, TripAdvisor Vice President of Mobile Partnerships said, “We’re thrilled with this accolade.  It’s well-deserved recognition for our mobile product and engineering teams who’ve worked tirelessly to create the best mobile travel app on the market.

“With more and more travellers now making travel decisions on-the-go, it’s a great honour for our app to be named Most Effective Mobile Travel & Tourism Solution.  We are the world’s largest travel website and our app provides mobile users with access to over 50 million reviews and opinions.”

TripAdvisor apps now have over 10 million downloads and are available in over 123 countries and in 20 languages.  The iPad app has reached number one in Apple’s free travel apps in 85 countries.

As well as allowing travellers to search for hotels, restaurants, attractions, and the cheapest airfares, the TripAdvisor mobile app also features the ability to see what’s “near me now” and use TripAdvisor ratings to pick the best of what’s nearby.  The app also means travellers can send in reviews while they’re on the road while their experiences are still fresh.

The Effective Mobile Marketing Awards attracted 154 entries across 17 categories from well-known brands all over the world and TripAdvisor was selected as the winner of its category by a panel of expert judges.

The TripAdvisor app was named ‘Best Travel App’ at the Appy Awards in April 2011 and ‘Best Travel & Tourism Smart Phone App’ at the British Travel Awards this week, where TripAdvisor was also named ‘Best Travel Information/Review Site’.