Capital falls flat
on friendliness but ranks highly for taxi services and shopping
We at TripAdvisor can today reveal how London compares
to some of the key tourist cities around the world when it comes to traveller
experiences. The TripAdvisor Cities Survey is an in-depth look into how
travellers and locals view 40 cities around the world – and it doesn’t look
good for the Captial.
Despite the triumphant ‘Jubliympics’ celebrations in
London this year, London fails to shine in most of the 10 categories included
in the study. These include: friendliness of locals, cleanliness of streets, public
transport, value for money, friendliness of taxi drivers and shopping. The results
were compiled based on more than 75,000 responses to a survey sent to those who
have recently written TripAdvisor reviews on the featured cities.
London’s friendliness and cleanliness
leave a lot to be desired
Despite
the big clean-up in the lead up to this year’s Diamond Jubilee and Olympics,
London is ranked 26th in the cleanliness of streets category. Tokyo comes top. And
whilst London was praised during the Olympics for the friendliness and
enthusiasm of the Games Makers, the city has ranked second to last in the friendliest
locals category, with only Moscow worse. Mexico’s Cancun was voted the city
with the friendliest locals.
“While London hasn’t ranked
particularly highly by those that have reviewed the city this year, it’s
important to remember that many of the respondents may have experienced London
before major changes were made or post the events of the summer,” commented
TripAdvisor spokesperson, Emma Shaw.
London middle of the road for ease of getting
around
When
it comes to ease of getting around, London is ranked as decidedly average by
those that have experienced the city – coming in 17th place. Closely following
is Dublin in 21st place. Other European destinations, however, were voted far
easier to navigate with Zurich and Vienna taking first and second places
respectively.
Taxis and Transport
Many
of London’s commuters may not be surprised to hear that the city has not ranked
well for its public transport, coming in 15th. According to respondents, it
seems that taking a taxi might be the best bet when visiting Dublin and London
– the cities rank fourth and fifth places respectively for best taxi services.
And Dublin comes in fifth place globally for the city with the friendliest taxi
drivers, ahead of London cabbies in 12th place.
Lisbon
number one city for value, while London in bottom five
Of the 40 cities included in the study, Portugal’s
Lisbon has been awarded top spot in the value for money category, followed by
Budapest in Hungary. Despite London’s plethora of free museums, parks and
attractions, London only ranked 35th in the best value city category.
London still shines for shopping
New
York is crowned the best city for shopping of the featured cities, with Bangkok
runner-up and Dubai taking third place. London ranks an impressive fourth,
beating off stiff competition from the likes of Tokyo (5th), Hong
Kong (6th) and Paris (11th).
“The popularity of London as one
of the most visited cities in the world remains and travellers will continue to
rave about it as a loved destination. Indeed this year London was voted the best
city in the world in the 2012 TripAdvisor Travellers Choice Awards. Even so, this study perhaps proves that even a
great city isn’t going to be perfect in every way,” continued TripAdvisor
spokesperson, Emma Shaw.
TripAdvisor
2012 Cities Survey results overview:
London
specific:
Category
|
London ranking (out of 40)
|
Friendliest
locals
|
39th
place
|
Friendliest
taxi drivers
|
12th
place
|
Best taxi
services
|
5th
place
|
Cleanest
streets
|
26th
place
|
Ease of getting
around
|
17th
place
|
Best public
transport
|
15th
place
|
Best value for
money
|
35th
place
|
Best for
shopping
|
4th
place
|
Most underrated
|
23rd
place
|
Safest city
|
28th
place
|
Overall
Top Performers:
Category
|
First place
|
Second place
|
Third place
|
Friendliest
locals
|
Cancun
|
Tokyo
|
Lisbon
|
Friendliest
taxi drivers
|
Tokyo
|
Cancun
|
Singapore
|
Best taxi
services
|
Tokyo
|
Singapore
|
Dubai
|
Cleanest
streets
|
Tokyo
|
Singapore
|
Zurich
|
Ease of getting
around
|
Zurich
|
Vienna
|
Singapore
|
Best public
transport
|
Tokyo
|
Zurich
|
Munich
|
Best value for
money
|
Lisbon
|
Budapest
|
Bangkok
|
Best for
shopping
|
New
York City
|
Bangkok
|
Dubai
|
Most underrated
city
|
Budapest
|
Lisbon
|
Cape
Town
|
Safest city
|
Tokyo
|
Singapore
|
Dubrovnik
|
Overall Low Rankers:
Category
|
Last place
|
Second last
|
Third last
|
Friendliest
locals
|
Moscow
|
London
|
Hong
Kong
|
Friendliest
taxi drivers
|
Moscow
|
Beijing
|
Brussels
|
Best taxi
services
|
Moscow
|
Beijing
|
Kuala
Lumpur
|
Cleanest
streets
|
Mumbai
|
Marrakech
|
Punta
Cana
|
Ease of getting
around to get around
|
Mumbai
|
Punta
Cana
|
Moscow
|
Best public
transport
|
Hanoi
|
Sharm
el Sheikh
|
Marrakech
|
Best value for
money
|
Oslo
|
Moscow
|
Zurich
|
Best for
shopping
|
Moscow
|
Oslo
|
Punta
Cana
|
Most underrated
city
|
Punta
Cana
|
Dubai
|
Sharm
el Sheikh
|
Safest city
|
Punta
Cana
|
Rio
de Janeiro
|
Sharm
el Sheikh
|
-Ends-
For more
information please contact Hayley Coleman hcoleman@tripadvisor.com
/ 020 3194 2150.
The survey was sent to travellers that have written a
review on either a hotel, restaurant or attraction in the featured cities
during 2012, with the majority of surveys sent to travellers and the remainder
to locals. Survey
was carried out on 75,000 travellers from 12th November to 26th
November 2012.
To be included in the results, a city had a minimum of
300 completed responses, with the ranking based on average scores for each
question. All analysis was conducted by Brainbox Research. The
selection of featured cities is based on the key cities from countries which
receive the largest number of international visitor arrivals (data compiled by
the UNWTO 2010).