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Friday, 3 August 2012

Opening ceremony expected to boost UK tourism


Do you think the Olympics opening ceremony will encourage more tourists to visit Great Britain?

Opening ceremony expected to boost UK tourism

 

Watched by 27 million Brits*, Friday’s opening ceremony was hailed a triumph across the country, but TripAdvisor wanted to find out whether Danny Boyle’s spectacular show would resonate with oversees viewers and tempt them to visit Britain? We polled our community of travellers to find out what they think and the results revealed that 56% of respondents believe the opening ceremony itself will have a positive impact on UK tourism.

However, the poll of over 3,000 respondents on TripAdvisor.co.uk, also revealed that 39% do not believe the opening ceremony will encourage more tourists to visit the home of Team GB. A further 5% were unsure.

“The net benefit of the Olympics to the UK economy is still a hotly-debated topic, but after such a spectacular opening ceremony, it seems most Brits are hopeful this will drive oversees interest and have a positive effect on UK tourism,” commented Emma Shaw, TripAdvisor spokesperson.

Poll carried out on 3,020 respondents on TripAdvisor.co.uk between 31 July -2 August 2012